# Three Piece Marketing — Second Opinion Engine

> A free marketing diagnostic for Australian businesses. Scores your website and digital presence across nine pillars, benchmarks you against 170+ real businesses in your industry, and produces a strategist-reviewed report.

## What this site does

The Second Opinion Engine analyses a business's website and marketing presence and produces a scored report across nine pillars:

1. **Website Design & UX** — visual quality, layout clarity, and first-impression credibility
2. **Mobile & Desktop Experience** — responsiveness, load speed, and device consistency
3. **Site Architecture & SEO Readiness** — crawlability, URL structure, meta hygiene, and internal linking
4. **Ecommerce Functionality** — product pages, checkout flow, and conversion infrastructure (where applicable)
5. **Ease of Use** — navigation, calls to action, and friction points
6. **Content Quality & Informativeness** — depth, accuracy, tone, and value for the target audience
7. **Platform Presence** — Google Business Profile, social channels, review platforms, and directory listings
8. **Communication Channels** — email, live chat, contact forms, and response infrastructure
9. **Brand Consistency Across Platforms** — logo, colour, tone, and messaging coherence across all touchpoints

Each pillar is scored 0–5 and benchmarked against real data from 170+ audited Australian businesses across 40+ industries. An optional security scan (Blacklight) adds a letter-grade privacy and tracker assessment.

Reports are generated by Claude (Anthropic) from live website content, then reviewed and refined by a 3PM marketing strategist before the full analysis is released.

## How scoring works

Each pillar is scored 0–5 by Claude (Anthropic's AI) against a consistent rubric:
- **5** — Exceptional, sector best practice
- **4** — Better than most competitors, performing well
- **3** — Adequate, with clear areas for improvement
- **2** — Poor, needs significant assistance
- **1** — Failed on this component

Scores are averaged across applicable pillars (Ecommerce is skipped for non-ecommerce businesses) and benchmarked against the industry peer group median.

## Core message alignment

Submitters can optionally state the one thing they want the market to know about their business. When provided, the AI is instructed to:
1. Check whether the website's headlines, H1/H2s, CTAs, and body copy reflect that message
2. Identify 1–3 specific page areas where the message lands well (with actual copy references)
3. Identify one specific place where the message is absent or contradicted

This alignment check is surfaced in the report as a "Messaging Alignment Check" section above the Critical Issues breakdown. It is not generated if no core message is supplied.

## Key pages

- [Home — Get Your Free Diagnostic](https://second-opinion.threepiece.marketing/): Submit your business name, website URL, industry, and region to receive a free AI-scored marketing report benchmarked against your industry peers.
- [Industry Marketing Benchmarks](https://second-opinion.threepiece.marketing/benchmarks): Browse average marketing scores across 40+ Australian industries — pillar-by-pillar breakdowns derived from real diagnostic data.
- [Free On-Page Keyword Checker](https://second-opinion.threepiece.marketing/keyword-check): Paste page URLs and target keywords to identify which pages are missing their SEO mark. No signup required.

## Who it is for

Australian and New Zealand small-to-medium businesses (SMBs) who want an independent, data-backed view of how their marketing and website stack up against their industry — without hiring an agency first.

## About Three Piece Marketing

Three Piece Marketing (3PM) is an Australian marketing strategy firm that builds end-to-end marketing engines for SMBs. They specialise in marketing strategy, digital marketing, and growth across Australia and New Zealand.

- Website: https://threepiece.marketing
- Contact: hello@threepiece.marketing
- New business: newbusiness@threepiece.marketing
- Service area: Australia, New Zealand